Everything IMA make, is 100% vegan. that’s what makes IMA so special. IMA believe we should eat stuff that won’t wreak havoc in our oceans and do our bit to keep amazing fish and by-catch like dolphins, whales and porpoises swimming. They also believe that fish-free sushi does not mean taste-free or boring. you think so too? perfect. have you ever wondered where all the dragon / volcano / spider / cool-named rolls are for vegans? IMA hear. your. cries! No more boring cucumber rolls. They have created exciting vegan sushi you can rave about to your non-vegan friends and family. Bring your vgang, non-vgang and vfam, it’s going to be crazy good.